1. Footsteps sticker scheme - award a sticker to each child walking to or from school. These can be stuck into a special 'passport' or to make a trail across a school bag.
2. Park and Stride - if they have to drive, encourage parents to park well away from school gates and walk the last bit.
3. Ask children to 'Walk On Wednesdays'or 'Walk Once a Week' to break parents' drive-to-school habits.
4. Get help - contact your council's School Travel Advisor for support. They can also help you write a School Travel Plan which may mean extra money for your school! Your local police may be able to help with bad parkers...so make sure you ask.
5. Walking Bus - form a high-vis-clad walking group for your school run. It can be an informal or formal arrangement.
6. Get it in the School Culture - feature walking to school issues in assemblies, classroom activities, the school prospectus, your website, new parent information events and even the school play.
7. Take part in big events - national and international walk to school week and Brake's record-breaking walking bus are good ways to give walking to school a boost.
8. Golden Boot - Monitor walking to school with class charts and reward the class that walks most the 'golden boot' trophy each month (spray an old boot!).
9. Get in the news - write and send press releases to the local paper and radio stations to promote your scheme. Make your kids proud!
10. And finally... brighten up dark uniforms - high vis helps children to be safe and seen. Safety makes parents more willing to let children walk. Make high vis available through your school or add it to your uniform list.