Press Report

Television Appearances

Channel Four Television – Three Minute Wonder – March 2006

Laconic Films, a television production company, approached us for help with a short documentary about children walking to school on a Walking Bus for Channel Four. We gave them a background information, invited them to join our Walking Bus and then worked with them on a short documentary about eight year old Daniel’s journey to school on the Walking Bus. It was a good way to promote walking to school and Walking Buses. The film was broadcast in early March 2006 at 7.55pm (after the Channel Four news).

BBC1 Newsround – November 2005

The national launch of Road Safety week was organised by Brake, the road safety charity, and featured over 100 children wearing our BrightKidz multicolour waistcoats. The children (and waistcoats) were seen on BBC1 Children’s Newsround and popular author Jacqueline Wilson was there to promote the launch of road safety week. Photos of the event were sent to us by Brake and feature on our website.

CBBC Newsround Website – November 2005

To complement the road safety feature on Newsround television, the CBBC website featured some of our products and offered them as prizes for a competition throughout November.

BBC Look East – December 2005

We were featured in a two minute news feature which was broadcast five times throughout the day. The feature was about the growth of our business and the new BrightKidz bags, fleeces and umbrellas we had just launched.

Anglia TV News – October 2004

Local school children who were involved in designing our products were interviewed wearing and talking about the products. Our Walking Bus was shown with children wearing the waistcoats, I was interviewed and the local head teacher was interviewed talking about the importance of children being safe on their journey to school. Short news feature broadcasted in Anglia and Central TV news regions.

National Press

Big Issue – March 2006

Feature on Safe Kids walking as a social enterprise. All five regional editions carried feature.

Daily Express

Feature on Safe Kids Walking in business section by Maisha Frost.

Country Life

BrightKidz and our Walking Bus featured as part of editorial by Clive Aslet.

Specialist Press

LARSOA (Local Authority Road Safety Officer’s Association) Website

Regular features on our product launches, new resources, awards etc.

Other coverage:

Social Enterprise magazine, Cooperatives UK magazine, Northants County Council STARS (School Travel and Road Safety) magazine distributed free to all local schools.

Local Press

Primary Times

(Distributed free to all primary school children in Northants)

Occasional editiorial features on our products as well as paid-for advertisements.

Evening Telegraph (Northamptonshire Newspapers)

Regular features about and mentions of our campaign work and the success of our business. Included coverage of winning a Pride in Northamptonshire Award (presented by Sally Gunnell).

Herald & Post

Govt Funding available for schools for hi-vis clothing

Websites

Handbag.com

Features Safe Kids Walking as a winner of their Business Plan Awards 2004.

PR Campaign Partnerships

Panasonic Work From Home week, April 2005 and June 2006.

We were featured as a small business case study by Panasonic in the ‘Work From Home’ week PR campaign. As part of this we were interviewed by several local radio stations across the UK.

One year on they wrote a follow-up press feature on how we have used their equipment to help our business.