Our Aims

BrightKidz, BrightSportz, Bright Basics and Walk This Way products are brought to you by Safe Kids Walking Ltd, a not-for-profit social enterprise promoting walk to school schemes and high visibility clothing for children.

Our Overall Aim is:

To promote sustainable transport, road safety and active lifestyles for children.

Our Approach is:

To change hearts and minds with positive actions to make people want to walk or cycle to school.

We Are Doing This By:

Making attractive, affordable high visibility products available for children.

Providing information about walk-to-school schemes through our websites and publications.

Raising the profile in the media of walking to school and the importance of children being visible near traffic.

Providing solutions to the problems sometimes associated with Walking Bus schemes.

Designing and supplying resources to promote walking and cycling for all.

Working with other organizations who share our interests and helping to promote their services

Visiting schools to talk to parents and help get more Walking Bus schemes started (in partnership with relevant local authorities).

Also:

As a social enterprise and workers cooperative we want to help others understand that business doesn’t have to just be about making money.